LinkedIn is a powerful social and business networking tool. Most business people these days have at least heard of it, but my guess is that only a fraction are truly utilizing it to its full capacity.
The start of the New Year is a great time to sign-up for a LinkedIn account or to update your existing account. While you are at it, take a look at this great read by entrepreneur Guy Kawasaki, 10 Ways to Use LinkedIn by Guy Kawasaki.
Guy discusses 10 ways to truly use LinkedIn to promote your business or brand. Even if you don't think that LinkedIn is important to your business, he points out ways that other people are using it to evaluate you. It's a great short read.
With trade season upon is, it's more important than ever to update your profile and harness the power of LinkedIn to promote your business and network with your constituents.
*Perhaps you should go on a tour.
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