Melus Outdoors has a long list of services to grow your business and reach more customers. Every PR campaign will be tailored to fit the client's needs and budget.
Copywriting
Content is still king. In order to have an effective public relations campaign, you need content to deliver your message. An effective website needs content to drive search engines and to reach your customers. Melus Outdoors can develop web content, blog posts, catalog copy, hang tag copy and editorial copy for publication.
Strategic Planning & Consulting
Every good public relations campaign begins with a solid plan. Melus Outdoors will look at where you are now and listen to where you want to be in the future. We will combine experience and research of the market to help you reach your goals.Editorial Placement & Media Liaison
Melus Outdoors will serve as your point of contact for the media, deliver what is needed and get your company the editorial exposure it deserves. Melus Outdoors will distribute your press materials, organize interviews and coordinate sample requests.
Press Kit Development & Distribution
Melus Outdoors will develop a complete press kit for your company and its products including press releases, images, and new product data sheets. We will distribute it to our large contact list of writers and editors using the most efficient and cost effective modern methods available. Whenever possible we strive to go paperless, for convenience and for the environment.
Trade Show Representation
Use your company’s time as wisely as possible bring the media to your booth at the major trade shows. Sue Melus is experienced booking trade show media appointments. She will successfully book back-to-back appointments to deliver your message to the press.
Coordinate & Implement Social Media Campaign
Social media is here to stay and it’s important that your business be a part of the conversation. When used properly, social media can be a huge source of revenue for your business. Used improperly, it is nothing more than a time-sink. Melus Outdoors can get you started on an effective social media campaign to drive your customers to your business.
Search Engine Optimization (SEO) & Website Usability Consulting
Are you losing customers because you rank low on Google? Have you identified your target key phrases and optimized your site for those searches? If you rank lower than three or four on Google you are losing business. Melus Outdoors can perform a search engine optimization consultation on your website to help you rank higher and attract more business.
Photographic & Video Services
The new media requires effective visuals on your website. Let Melus Outdoors deliver your message with a product or business video for your website. Upgrade your site with striking visuals that will garner attention.
Coordinate Media Events
When it comes to public relations for hunting, fishing and shooting, it helps to have a PR person who can walk-the-talk. As a hunter, angler and shooter, Sue knows what it takes to plan a successful hunt or fishing trip in the field. Combined with four years of experience as and event coordinator, Sue will successfully execute your events and writer’s hunts.
