Melus Outdoors

7 Ways To Sky Rocket Your Company's Exposure

Melus Outdoors, LLC specializes in public relations and communications for the outdoors. Sue Melus has a degree in Natural Resources from Cornell University and a love and understanding for the traditional outdoor sports: hunting, fishing and shooting. During her tenure as a PR Pro, Sue has helped position several large and small outdoor companies at the top of their game. 

Melus Outdoors is available for all of your PR needs on a project or long-term retainer basis. Contact Sue today to discuss how she can help build your public relations campaign.

7 Services to Sky Rocket Your Company

1. Media outreach and editorial placement
2. Press release and press kit development
3. Content creation (blogging, website copy, newsletters, etc.)
4. SEO & Website consulting
5. Social media
6. Email marketing
7. Trade show & event planning

Contact me today to discuss how I can help build your public relations campaign. Learn more about Melus Outdoor services.

How to Create an Online Buzz - FoxSmallBusinessCenter.com

I saw this article this morning on the Fox Small Business Center. It's not earth shattering news, but rather best practices for social media that are worth noting. I especially like the first tip, "Don't bite off more than you can chew." This is one problem I have seen time and time again from companies. All too often, businesses get excited about the prospects of social media. They start a blog, create a Facebook business page, open a Twitter and YouTube account, only to find one month into the game that they don't have the time or the staff to stay on top of things. 

Social networking sites can be a good tool for entrepreneurs looking to spread the word on their businesses, but user beware: You could end up doing more harm than good. via www.foxsmallbusinesscenter.com

10 Ways to Better Utilize the Power of LinkedIn

LinkedIn is a powerful social and business networking tool. Most business people these days have at least heard of it, but my guess is that only a fraction are truly utilizing it to its full capacity. 

The start of the New Year is a great time to sign-up for a LinkedIn account or to update your existing account. While you are at it, take a look at this great read by entrepreneur Guy Kawasaki, 10 Ways to Use LinkedIn by Guy Kawasaki.

Guy discusses 10 ways to truly use LinkedIn to promote your business or brand. Even if you don't think that LinkedIn is important to your business, he points out ways that other people are using it to evaluate you. It's a great short read. 

With trade season upon is, it's more important than ever to update your profile and harness the power of LinkedIn to promote your business and network with your constituents.

Download 10_Ways_to_use_LinkedIn_Guy_Kawasaki (PDF file)

Video: 3 Quick Twitter Tips to Successfully Set Up a Twitter Profile

If you are a Twitter newbie, it can be kind of confusing from the get-go. This video offers three tips that can help new you to successfully set up your Twitter profile. These tips will make it easier for other users to find you on Twitter, help you build more followers and eventually drive more traffic to your own business site.

For more Twitter tips, see my article, How To Set Up a Twitter Account: Seven Easy Steps To Create a Twitter Profile and Start Tweeting.

Melus Outdoors Communicates Your Business Story

Melus Outdoors is my public relations and creative communications business that specializes in the outdoors; primarily hunting, fishing, shooting sports and resource conservation. What does that mean? It means that if your business is outdoor related, I'm interested in speaking with you about how I can help you grow your business.

I have worked with both small and large businesses on the national and local level. I combine a savvy for social media with knowledge of the industry. And of course, a passion for the outdoors.

Stay tuned for short video clips on how you can use social media to build your business. Until then, follow me on Twitter @SueBMelus.